Laika, the makers of Stop Motion animation movie Coraline have decided to move away from CGi animation techniques in favor of stop motion going forward. As a result they have laid off 63 staff from their computer animation department in Portland Oregon. They will continue to use some CGI as part of their advertising work and to supplement their future stop motion movies releases.  Phil Knight, (founder of NIKE -one of the rishest men in the world) and Laika’s Owner, while still celebrating the 120 million dollar success with Coraline in the US and overseas has always favored stop motion. He promoted his son Travis ( a stop motion animator) to CEO of Laika in March.

Phil and Travis Knight

Phil and Travis Knight

Travis started his animating career in Will Vinton Studios in Portland in 2003. The studio was renamed Laika (pronounced LIKE-uh) in 2007.

These recent layoffs reduce Laika’s work force from 243 to 180. Last December, the company laid off 65 after scrapping a computer-generated feature called “Jack and Ben’s Animated Adventure”